According to IDC forecast, smartphone sales this year will fall by 12%
05.06.2020 0 Comments
IDC analysts have prepared a fresh forecast regarding the smartphone market this year. According to analysts, 1.2 billion units will be shipped worldwide in a year, which is 11.9% less than in 2019. A fresh forecast is based on supply data for the first quarter of 2020. According to the results of the last quarter, the smartphone market shrank by 14.5% (Gartner colleagues estimate the market drop at 20%), which is the largest drop in the entire history of IDC observations.
IDC expects that in the first half of 2020, global smartphone sales will fall by 18.2% due to lower consumer spending. As Sangitika Srivastava, senior IDC mobile analyst, noted, the lack of consumer demand is now the main driver of the drop in sales.
As for individual regions, the reduction in the largest Chinese market will be less – below 10%. Analysts note that the restrictions associated with COVID-19 in China have already been lifted and demand is gradually recovering. At the same time, the situation in Europe is more complicated, as countries like Italy and Spain are still actively fighting the pandemic.
IDC expects that the smartphone market will recover as early as 2021 – primarily due to smartphones with 5G support. Looking further, analysts suggest a return to 10 percent annual growth and a gradual decline to the 5 percent range in subsequent years.