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Amid the pandemic, Apple restricts iPhone sales – no more than two in one hand

23.03.2020 0 Comments

Amid the pandemic, Apple restricts iPhone sales - no more than two in one hand


Recent data indicate that China is successfully recovering from an outbreak of coronavirus and that almost all major enterprises have already reached the usual level of production. Just yesterday, we wrote about an improvement in the supply situation for iPhone and AirPods. Today it became known that Apple imposed a restriction on the sale of iPhone. More specifically, now Apple is selling in one hand no more than two copies of the iPhone.

According to Reuters, the last time the Cupertino giant limited sales in 2007, when the original iPhone was introduced. Then Apple went to this to prevent possible speculation – the massive purchase of devices by entrepreneurial people with the goal of resale at inflated prices. It is likely that now the reason for the introduction of restrictions is the same.


The restrictions have already taken effect in the USA, Europe and several Asian markets, including China, Hong Kong, Taiwan and Singapore.

Last week, Apple closed all of its stores outside of China until March 27 due to a pandemic. In addition, the company is still recovering from disruptions in iPhone supplies due to the forced suspension of manufacturing partner factories in China due to coronavirus quarantine.

Last week, The Verge reported that Tim Cook once introduced a just-in-time production (JIT) scheme that has proven itself in the automotive industry. The bottom line is to reduce costs by abandoning the accumulation of stocks of components in warehouses. That is, all components are immediately used and nothing is stored in warehouses. At the same time, this scheme, which helped Apple significantly reduce production costs, required uninterrupted supplies. As a result of the shutdown of production in China, stocks of finished devices began to quickly deplete.

Recall that earlier Apple warned of disruptions in the supply of iPhones and a decrease in sales due to the coronavirus pandemic, and then about a possible shortage of accessories and spare iPhone for exchange. That is, although the situation has improved since then, it is too early to talk about full recovery.

Source: Reuters

#apple#hand#iPhone#pandemic#restricts#sales#Tim cook

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