Apple allowed third-party iOS apps to send ads in push notifications and promised to launch Sign in with Apple authorization system before April 30
06.03.2020 0 Comments
Apple now allows third-party iOS apps to send push push notifications. Of course, first of all, the user must give his consent to receive such notifications.
The other day, Apple updated the rules of the App Store to reflect these changes for application developers. Among the first softening rules for third-party developers noted resource 9to5Mac. Up to this point, Apple has constantly blocked applications for using notifications for "advertising, promotions or direct product promotion." Now this ban is lifted. True, there are two conditions – the explicit consent of the user and the ability at any time to refuse to receive such notifications.
It is worth noting that Apple itself has repeatedly violated this rule, for example, last year it sent a push notification advertising Apple Music to iPhone users. And Spotify used this as one of the evidence of Apple's uncompetitive behavior in a complaint filed last year with the European Commission. In addition, there have been many reports indicating that Apple has never been particularly strict on this.
Lifting the ban on ads in push notifications on iOS is far from the only update from Apple. At the same time, the company set a deadline for introducing the ability to use Apple account data for authorization on sites and applications on April 30. The unified Sign in with Apple system will become an alternative to the Facebook and Google authorization forms.
Apple also said it would study the fortune-telling and dating apps more thoroughly, and was entitled to decline the application if the software “did not provide a unique, high-quality experience.”