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Apple is still the unattainable leader in the tablet market, which for the first time in 4.5 years has returned to growth

01.11.2019 0 Comments

Apple is still the unattainable leader in the tablet market, which for the first time in 4.5 years has returned to growth


As a recent Apple report showed, only iPad tablets sold better in the past quarter than in the same period last year when it comes to the Cupertin’s oldest iron products. Actually, in monetary terms, iPad sales increased from $ 3.98 billion to $ 4.7 billion. Now, the report of the IDC analytical company experts arrived on the tablet market in the third quarter of 2019, reflecting the full picture of the market situation.

In the past quarter, the tablet market, which had previously been falling 18 consecutive quarters, even showed some signs of recovery – total global shipments grew by 1.9% in annual terms, to 37.6 million units. The main merit in this belongs to Apple and Amazon.


It is noteworthy that Apple, which has long been the undisputed market leader, was able to significantly increase supplies – from 9.7 to 11.8 million devices, that is, 21.8%. As a result, its share increased from 26.3% to 31.4%.

In second place is Amazon. For the quarter, it shipped 4.9 million tablets – 25.6% more than a year ago, which allowed the well-known master of budget tablets to increase the share from 11.8% to 14.5%.

Samsung is in third place, but the Korean giant has nothing to boast of. Over the year, he reduced supplies from 5.4 to 4.6 million units, that is, 13.9%. As a result, the share decreased from 14.6% to 12.3%.

In fourth place is Huawei, which reduced shipments from 3.7 to 3.6 million devices, which led to a reduction in its share from 10.2% to 9.5%.

Lenovo closes the top five. The Chinese manufacturer for the year increased (unexpectedly, right?) Supplies from 2.3 to 2.5 million devices, which led to an increase in its share from 6.3% to 6.5%.

All other manufacturers shipped a total of 9.6 million tablets during the quarter. A year ago, this figure was 11.4 million units. In other words, deliveries decreased by 15.8%, and the total market share occupied by all manufacturers outside the top five decreased from 30.9% to 25.5%.

Source: IDC


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