Apple plans to buy NextVR startup developing technology for virtual reality for $ 100 million
14.04.2020 0 Comments
According to rumors, Apple plans to buy a NextVR startup working in the field of streaming video in virtual reality. The amount of the transaction is called at the level of $ 100 million.
Note, NextVR is based in California and has more than ten years of experience broadcasting real-life events in virtual reality to headsets from Sony, Oculus, HTC and other manufacturers. The company holds patents for video scaling technology, which is used for high-quality streaming to headsets. NextVR's portfolio includes over 40 patents for this technology. Despite its patent portfolio, last year the company was unable to raise funding for the Series C round. As a result, the company reduced 40% of its employees, although it collaborates with NBA, For Sports, Wimbledon and other sports series to organize live broadcasts. .
Previously, Apple did not show much interest in virtual reality, with the exception of the iMac Pro Star Wars demo, which was focused on developers. In addition to high-end Mac models, most Apple MacBook and Mac Mini devices are not even ready for virtual reality, as they come with integrated graphics, not discrete solutions. So even if you install Windows on these Mac computers, a weak graphics subsystem will not allow the use of virtual reality headsets on these systems.
However, Apple has focused its efforts on augmented reality. In this regard, the company developed an API called ARKit, which allows you to use Apple devices in augmented reality scenarios. And today there are more than a billion iOS devices that work with augmented reality. The recently updated iPad Pro comes with a LiDAR sensor, which improves the scanning accuracy of the device for augmented reality applications. In terms of apps, Apple has the largest collection of AR apps on the App Store in various categories, such as games, education, healthcare, etc. All of this is expected to serve as the basis for Apple's Augmented Reality Glasses, which are reported to be released in 2022 year. Given the new acquisition, it cannot be ruled out that in the future Apple will be engaged in the introduction of products and the field of virtual reality. Although it cannot be excluded that the company from Cupertino was only interested in NextVR patents.