Apple will visit CES for the first time in 27 years, and iPhone smartphones may soon rise in price due to new 15 percent duties on Chinese imports
11.12.2019 0 Comments
On December 15, new duties will begin to apply, according to which goods delivered to the USA from China will be subject to an additional 15 percent tax. This will affect, among other things, Apple products. Initially, iPhone and some other gadgets were supposed to be taxed from September this year, but U.S. President Donald Trump decided to postpone his decree to December to avoid price increases during the holiday season.
Analysts say 40% of Apple's smartphones sold worldwide come from the states. If the US government introduces a new tax, this will lead to a 4 percent drop in company profits in 2020. China hopes that there is still time to conclude a trade agreement with the United States before the introduction of new duties. Last week, White House financial adviser Lawrence Kudlow said there are currently no plans for face-to-face negotiations, although both sides communicate daily. Earlier, President Trump spoke ambiguously on this issue. This suggested that the situation is unstable, and anything can happen before December 15th.
Meanwhile, it became known that Apple for the first time in 27-plus years plans to participate in the CES Consumer Electronics Show next year. The last time the company was there back in 1992, when it showed a Newton PDA. However, this time no hardware innovations are expected. According to the CES 2020 schedule, the company will be represented by senior privacy director Jane Horvath, who will speak on personal data protection issues as part of the round table. Representatives of Facebook, Procter & Gamble, and Rebecca Slaughte, Commissioner of the US Federal Trade Commission (FTC), will also take part in the discussion.
Since its last official appearance at CES, Apple has always had an impact on the show. For example, the Macworld Expo event often took place in the same period of time as CES, and in 2007 the presentation of the first iPhone smartphone attracted a significant share of the attention that the organizers of CES expected to receive. It is unlikely that Apple will return to the announcement of its products at the exhibition, but its participation is already an indicator that the company is willingly interacting with other participants in the industry.
Sources: PhoneArena and Engadget