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Bernstein analyst advises Apple to shop for an anonymous search engine, DuckDuckGo, so you don’t have to dance to the tune of Google or Microsoft

10.06.2020 0 Comments

Bernstein analyst advises Apple to shop for an anonymous search engine, DuckDuckGo, so you don’t have to dance to the tune of Google or Microsoft

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Google pays Apple a lot of money to remain the default search engine on the iPhone and iPad – according to some estimates, payments reach $ 8 billion a year. In turn, Google receives considerable advertising revenue through cooperation with Apple – about $ 25 billion. It would seem that for Apple, which does not have its own search engine, this is a pretty good deal, given the popularity of the Google search engine. But, as they say, how many people, so many opinions. And now Bernstein analyst Tony Sacconagi made a very interesting statement on this subject.

Analyst Bernstein said on CNBC that Google is prepared to pay that kind of money because it fears that it will otherwise switch to the rival Microsoft Bing search engine. But the ideal option for Apple, according to the analyst, is to buy a third-party company, which will give it a little room for maneuver in the future with the next revision of the terms of the transaction.

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According to analyst Bernstein, Apple is definitely worth a closer look at the DuckDuckGo search engine (known for not tracking user activity). According to the analyst, the purchase of DuckDuckGo would cost Apple less than $ 1 billion. And it is ideally consistent with one of Apple’s fundamental principles of “user privacy first”, which the company never ceases to remind at every opportunity.

According to Phonearena, as of May, DuckDuckGo occupied 1.35% of the US market versus 88.16% for Google and 6.51% for Bing. At the same time, at the beginning of the year, we heard about the successes of DuckDuckGo in the EU, where it turned out to be the most popular alternative search engine among Android users.

DuckDuckGo turned out to be the most popular alternative search engine among Android users in the EU

Source: CNBC and Phonearena

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