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Deliveries of smart watches in 2018 rose to a record 45 million units, half of them – Apple Watch

13.07.2019 0 Comments

Deliveries of smart watches in 2018 rose to a record 45 million units, half of them - Apple Watch

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Experts of analytical company Strategy Analytics calculated the number of smart watches sold in the fourth quarter of 2018. According to these calculations, in total for the quarter 18.2 million units were sold, which corresponds to an increase of 56% on an annualized basis. In total, last year a record 45 million hours were shipped to the market (an increase of 54%).

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Company Supplies in the fourth quarter of 2017, million pcs. Market share in the fourth quarter of 2017. Supplies in the fourth quarter of 2018, million pieces. Market share in the fourth quarter of 2018 Apple's supply growth of 7.8 67.2% 9.2 50.7% 18% Fitbit 0.5 4.3% 2.3 12.7% 460% Samsung 0.6 5.2% 2.4 13.2% 400% Garmin 0.7 6.0% 1.1 6.1% 57% Other companies 2.0 17.2% 3.2 17.4% 60% Total 11.6 100% 18.2 100% 56%

The leader, of course, remains Apple, both at the end of the quarter and at the end of the year as a whole. During the quarter of Watch smart watches, 9.2 million units were shipped, and for the year – 22.5 million units. For comparison, sales of Apple Watch for the fourth quarter of 2017 and the whole of 2017 amounted to 7.8 and 17.7 million units, respectively. At the same time, it is worth noting that Apple’s growth rate was lower than the industry average, with the result that Apple’s share declined from 67.2% to 50.7% in the fourth quarter of 2018 and from 60.4% to 50% in the end all year. On the other hand, Apple Watch accounted for half of all smart watches implemented over the past year.

Deliveries company by the end of 2017, mln. Market by the end of 2017 Supplies by the results of 2018, million units Market by the end of 2018 Apple supply growth 17.7 60.4% 22.5 50.0% 27% Fitbit 0.5 1.7% 5.5 12.2% 1100% Samsung 3.1 10.6% 5 , 3 11.8% 70% Garmin 2.2 7.5% 3.2 7.1% 45% Other companies 5.8 19.8% 8.5 18.9% 47 Total 29.3 100% 45,100 % 54%

In second place with a huge lag is Fitbit, which for the entire 2018 shipped to the market 5.5 million smart watches. But the company sold almost half of this volume (2.3 million hours) in the fourth quarter, and in 2017 its sales amounted to a modest 0.5 million devices. So the result is more than worthy.

Samsung is on the third place, having shipped 2.4 million smart watches for a quarter and 5.5 million for the whole year. For comparison, the results for the quarter and the whole of 2017 were 0.6 and 3.1 million, respectively. That is, the growth is quite decent.

The fourth place is occupied by Garmin, which sold 1.1 million hours per quarter and 3.2 million hours – for the whole year. Her growth rate is slightly more modest than the rest, the year before the figures were 0.7 million and 2.2 million, respectively.

All other manufacturers have shipped a total of 3.2 million for the quarter, 8.5 million smart watches – for the whole year.

Source: Businesswire

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