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Discounts worked: iPhone sales skyrocketed in China. When in Russia?

19.04.2020 0 Comments

Discounts worked: iPhone sales skyrocketed in China. When in Russia?

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Wait or not?

Apple iPhone discounts in China have worked. According to the Chinese regulator, sales of Apple smartphones in March increased by 416% compared with February. According to experts, the main reasons for such a large increase were the end of quarantine in the country and the decline in the cost of the iPhone at most leading retailers.

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Discounts worked: iPhone sales skyrocketed in China. When in Russia?

Due to quarantine in China, smartphone sales at the beginning of the year declined significantly. Most strongly went to Apple, whose expensive devices began to buy less often compared to more affordable models of local brands.

Apple reacted to this situation with discounts. In March, all of the leading Apple technology retailers in China cut iPhone prices. The biggest discounts were made on the iPhone 8 before the upcoming release of the iPhone SE 2020 and the current flagship models of the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. Since discounts occurred simultaneously with all leading retailers, local experts considered that the reduction was made by agreement with Apple.

According to forecasts, iPhone sales in China will continue to grow in the coming months. In many respects, this will be affected by the launch of the new less expensive 4.7-inch iPhone SE 2020 smartphone. According to the latest data, the announcement of the new product may take place on April 14 or 15.

As for Russia, today authorized Apple retailers in Russia do not reduce prices for current iPhone models. Moreover, due to the depreciation of the ruble in March, all official Apple partners in Russia raised the cost of flagship iPhones by an average of 2.5 thousand rubles.

Source: PA.

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