Either the Apple iPhone or the Samsung Galaxy. Counterpoint Research named the ten best-selling smartphones in 2019
03.03.2020 0 Comments
Smartphones from Apple and Samsung are the best-selling devices in 2019, according to a report from Counterpoint Research. It is noted that among the ten best-selling smartphones, nine devices were presented under the Apple or Samsung brands. The only exception in the top ten was only the Oppo A5 model, which took fifth place.
The undisputed leader is the iPhone XR, which accounts for 3% of all smartphone sales in 2019. The second place went to the iPhone 11 model with an indicator of 2.1% market share. The best among Android smartphones was the Samsung Galaxy A50, which took third place in the overall rating with an indicator of 1.8%. It is followed by the Galaxy A10 (1.7%) and Oppo A5 (1.3%). Four of the five remaining positions in the TOP 10 account for various iPhone models.
No less interesting is the information about the preferences of users, taking into account their place of residence. For example, in North America, Apple smartphones have fully taken the TOP-5 position. In Europe, iPhone devices already occupy only two top positions among the best-selling smartphones. In most other regions, Samsung smartphones hold the lead. So, the devices of this brand occupy the majority of positions in the TOP-5 in the countries of Europe, Latin America, the Middle East, Africa and in most countries of the Asia-Pacific region. It is not surprising that the only place where Apple and Samsung could not occupy the top ranks of the rating was China. Oppo, Vivo and Huawei dominate the home country.
Although this rating is consistent with market share estimates, it does not fully reflect the market. The fact is that companies such as Huawei, Xiaomi and BBK (which owns the brands Oppo, Vivo, Realme and OnePlus) often achieve good results. But their smartphone sales are usually distributed among many models, rather than several selected devices. Therefore, in the total sales volume, a brand can have a lot of weight, but its individual models do not show outstanding results. However, this showed a lack of diversity in the market, and Counterpoint Research warned that there was apparently a “consolidation” of the market when fewer and fewer smartphone manufacturers were successful. This can be a problem for those users who want to choose a device, especially if they live in a region where one brand dominates.