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Facebook is unhappy with disabling ad tracking on iPhone

04.09.2020 0 Comments

Facebook is unhappy with disabling ad tracking on iPhone

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The company speaks openly about this.

Facebook has expressed dissatisfaction with the limitation of the ability to display targeted ads to iPhone users after the launch of iOS 14. Facebook said that due to changes introduced by Apple, some iPhone owners will completely stop seeing ads from the Audience Network service.

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Facebook stressed that some iPhone users will continue to see ads after iOS 14. However, advertisements will be less targeted.

This will happen due to the fact that in iOS 14 Apple prohibited third-party sites and applications from tracking user actions. As a result, the Facebook Audience Network has lost the ability to collect personal information about users to serve targeted ads.

Facebook noted that the innovations in iOS 14 will make ads less effective. The company called on Apple to solve the problem.

Source: Facebook.

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