For the bad guys of Android. According to Ryan Johnson, Apple does not allow villains in the movies to use the iPhone
27.02.2020 0 Comments
Ryan Johnson, director of the eighth episode of Star Wars and detective "Get Knives," shared a very unexpected revelation about Apple in a recent interview with Vanity Fair. No, it's not about the “terrible” MacBook keyboards, but about the oddities of the product placement policy. According to the director, Apple strictly forbids giving her iPhone smartphones to the bad guys – villains and any other negative characters.
“Here’s another fun thing, I’m not quite sure if I should say this … Nothing indecent or something like that, it just might hurt my next film, but I’ll say it anyway, as it’s very interesting, and let it be. So, Apple … they allow you to use the iPhone in movies, but (and this is very important when it comes to a movie with intrigue) the bad guys on the screen can’t walk with iPhone smartphones. So now every director who has a villain in the film wants to kill me. ”
Ryan Johnson, American filmmaker and screenwriter.
As noted by MacRumors, Apple is known for its stringent requirements regarding how its devices should be displayed. For example, the Apple Trademark and Copyright Guidelines state that company products should only be shown “in the best light, manner, or context that reflects favorably on Apple products.”
Below is a full 20-minute video in which the director shares secrets and talks about the features of the shooting.