For what reasons are Russians ready to change their iPhone?
10.09.2019 0 Comments
We conducted our own survey in our group on the VKontakte social network, in which about two hundred people took part. The survey is still available – you can choose your answer option from the link.
We inform you that in Russia everything is different. The main criterion for replacing the old iPhone with a new one is the presence of a sufficient number of new functions in the next model. 24% of respondents are guided by this.
20% agree with the Western owners of Apple smartphones and change the iPhone to a new one only when the old one is broken and it is too expensive to fix it.
An important factor is the lack of iOS updates. More than 18% of Russians will part with the old iPhone when it stops receiving updates to the current versions of iOS.
The discount is a reason to purchase a new iPhone from 10% of respondents. 9% change the gadget when it stops pulling modern games.
Almost 7% admitted that they change the iPhone every year – when the next model comes out. And for 6%, the camera is important – if the new model has it much better, then they will part with the old iPhone and buy a new one.
And less than 3% are ready to buy a new iPhone when most people from their environment make it.
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