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Last quarter, 14.2 million smart watches were sold (an increase of 42%), every second – Apple Watch

09.11.2019 0 Comments

Last quarter, 14.2 million smart watches were sold (an increase of 42%), every second - Apple Watch

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The analytical company Strategy Analytics has prepared a fresh report on the alignment of forces in the smart watch market in the third quarter. According to him, Apple with the Watch smartwatch continues to remain the undisputed market leader, and the Cupertino’s competitors in this field are not even close.

In total, 14.2 million hours were sold over the past quarter. This is 42% more than a year earlier. At the same time, Apple was able to increase the supply of Watch watches by 51% over the year to 6.8 million units, as a result of which its share increased from 45.0% to 47.9%. That is, despite the fact that the Apple Watch is very expensive, in the past quarter every second buyer chose it.

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Deliveries company according to the results of III quarter. 2018, million units Market share III quarter 2018 Deliveries based on the results of the III quarter 2019, million units Market share III quarter 2019 Apple supply growth 4.5 45.0% 6.8 47.9% 51% Samsung 1.1 11.0% 1.9 13.4% 73% Fitbit 1.5 15.0% 1.6 11, 3% 7% Other companies 2.9 29.0% 3.9 27.50% 35% Total 10 100% 18.2 100% 42%

Samsung ranks second, which in the year increased deliveries even more – by 73%, to 1.9 million, which corresponds to an increase in market share from 11% to 13.4%. In third place is Fitbit, which last week was bought by Google for $ 2.1 billion. It was able to slightly increase deliveries (from 1.5 to 1.6 million), but its share decreased from 15% to 11.3% due to for higher market growth.

All other manufacturers shipped 3.9 million smart watches during the quarter versus 2.9 million a year ago. At the same time, the total market share occupied by all manufacturers not from the top five decreased from 29.0% to 27.5%.

Earlier this week, Xiaomi introduced its first Xiaomi Mi Watch, and then Xiaomi Vice President and Redmi brand head Lu Weibing confirmed the upcoming release of Redmi Watch. It will be interesting to see if Xiaomi can change the balance of power in the market. IDC Strategy Analytics colleagues predict that Apple will remain the market leader in smart watches in 2023, but its share will drop to 25.9%.

Source: Strategy Analytics

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