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Phones of the future – not smartphones

31.07.2019 0 Comments

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<p>Next Billion Users – a project that aims to oust smartphones from the global market.</p> 

<p>Millions of people are planning to use mobile services and the Internet in the future using $ 25 phones, which are part of the Next Billion Users program.</p>
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Interesting news came to us from India and Indonesia. Local citizens decide to switch from standard smartphones to devices of lower rank. They are not even smartphones, but they support all the basic functions of gadgets, but cost only $ 25. And no, this is not another innovative product from Apple or Samsung.

The new JioPhone phones are very similar to Nokia products, which were popular for some ten years ago. In the new models there are functions of the Internet, receiving calls, exchanging messages and using a number of basic applications. According to some statistical organizations (including Counterpoint), sales of smartphones have already begun their decline from about the beginning of last year, and they are being replaced by more affordable, compact and simple button options. The introduction of 5G technology in the future and the massive launch of the JioPhone will allow access to the Internet by 3.4 billion people around the world who currently do not have access to the world wide web.

Most citizens of India and Indonesia can not afford to buy a smartphone worth $ 100 or more. Kamlesh Kumar, a mango merchant, is also one of not very wealthy people, but by purchasing the JioPhone from the Indian mobile operator Jio Infocomm Ltd., Kamlesh was able to listen to music at work and enjoy watching movies with his family. Of course, on the screen of such a diagonal, you don’t really enjoy the picture, but before that it didn’t even have that opportunity.

In addition, push-button telephones are more attractive to people who are frightened by the touch screen. Not all potential users can get used to modern technologies, and therefore JioPhone for them is a more desirable option: familiar, convenient and cheap. And in such gadgets, the battery lasts up to several days with active use, as manufacturers install energy-efficient screens and not-too-powerful components that consume a reasonable amount of energy.

“Smart phones provide the opportunity to use modern technologies for billions of new users,” said Next Billion Users project manager Caesar Sengupta at a press conference organized by Google. Among the sponsors of the program is the richest man in India – Mukesh Ambani. He and a number of other IT-industry specialists thought in one day that there were a large number of people in their country who had not yet taken part in technology. And so it was decided to develop a cheap phone, and the Chinese company KaiOS Technologies Inc. was chosen as a partner. She develops operating systems for devices with limited technical capabilities and using a physical keyboard, and therefore Jio Infocomm Ltd. came to help KaiOS. by the way.

Currently, more than 60 million JioPhone have been sold in India, and this is currently the only market available to the manufacturer. But such a success forced to pay attention to the relevance of push-button gadgets of the leaders of Facebook, Twitter and other giants. Corporate experts were ordered to make the necessary adjustments in order to fine-tune the functionality of applications for devices with keyboards.

By the way, more than $ 22 million by Google has been invested in KaiOS Technologies. According to Counterpoint reports, in the coming years, about 370 million copies of JioPhone will be sold for a total value of $ 28 billion. These figures are a dozen heads higher than the market for classic smartphones, which are sold for about $ 1.5 billion in just one year. But the prices of such devices have long been set at around $ 300, and they still remain inaccessible to a huge number of potential users.

Indonesia also has its own counterpart, JioPhone, which is called the WizPhone. So far, he is still at the prototype stage, but in the near future, developers plan to release it to the country’s market and sell for about $ 7. France is also trying not to give in, but the state already now plans to enter the markets of Africa and the Middle East with its products. Last year, the Swedish company Doro AB released a special push-button telephone designed for an audience of elderly people, and the new model of flip phones was specially designed with large buttons and designed for people with disabilities.

"Smartphones can be too complicated, and therefore they can scare people," said Sebastien Codeville. He holds the post of head of KaiOS, whose representatives are confident that the push-button phones have a future.


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