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Tim Cook: "Apple always keeps prices as low as possible"

06.10.2019 0 Comments

Tim Cook: "Apple always keeps prices as low as possible"


Tim Cook visited Germany this week. Having visited the Oktoberfest in Munich these days, the head of Apple went to the office of the Berlin startup Blinkist, where he gave an interview to the German publication Stern.

Speaking to Stern reviewers, Apple CEO made one very interesting statement regarding the company's pricing policy. It's no secret that Apple is often blamed for excessive greed. And in fairness, for good reason. It’s enough to recall the poor bundle of the iPhone and how and how much the company makes from selling small accessories. Against this background, the statement by the CEO of Apple looks especially entertaining.


“We always try to set prices as low as possible and, fortunately, this year we were able to lower the price of the iPhone,” said Tim Cook in a conversation with Stern reporters.

Yes, the basic smartphone of the new generation iPhone 11 starts in the US with $ 700, which is $ 50 cheaper than the starting price of last year's iPhone Xr model, which now has completely fallen in price to $ 599. And Apple pleasantly surprised everyone with affordable prices for new services: Arcade gaming and streaming Apple TV + cost only $ 5 per month. In addition, Apple gives a free annual subscription to TV + to all new customers. But such statements should still not be taken seriously, given that Apple’s net margin is one of the highest, if not the highest. Well, how can you not recall Xiaomi, which sells its devices with a margin of no higher than 5%.

Source: Stern

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