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Why iPhone XR became the most popular smartphone of the year

07.01.2020 0 Comments

Why iPhone XR became the most popular smartphone of the year

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Apple came up with something.

2019 was the year of the iPhone XR. The model was the best-selling in the world in each of the four quarters, which follows from the statistics of the research company Counterpoint Research. What is the secret to this rather unexpected success of the iPhone XR? Analysts believe that in 2019, Apple adopted a new pricing strategy, which led to record sales of the model.

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Why iPhone XR became the most popular smartphone of the year

iPhone XR turned out to be the best-selling smartphone in the world, bypassing, among others, inexpensive and traditionally popular models from Samsung, Honor and Xiaomi. Behind were Samsung Galaxy A50, which became the leader in sales in Russia, frankly budget Redmi 7A and other much more affordable smartphones.

The reason for the success of the iPhone XR lies in the point adjustment of smartphone prices depending on the region, Counterpoint Research experts are sure. Apple has reduced the cost of the model more strongly in markets interested in less expensive smartphones. This led to the fact that the price of the iPhone XR in 2019 fell significantly compared to last year in China, India, Japan, Russia and several other countries.

Why iPhone XR became the most popular smartphone of the year

The sharp drop in price of the iPhone XR attracted consumers who began to recognize the smartphone as the best in terms of price-quality ratio at Apple. Observers have been talking about this all year, regularly marking the iPhone XR in a variety of ratings.

Earlier, we talked about 10 gadgets that you need to give for the New Year.

Source: Business Insider.

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